Goodfellow - Dreamfloor Advance Collection - Velora
GOODFELLOW
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Everything You Need to Know
Meet Velora from the Goodfellow Dreamfloor Advance Collection — a high-performance laminate that pairs convincing wood realism with everyday toughness. Built on a dense fibreboard core with a durable AC5 wear layer, Velora shrugs off scratches, scuffs, dents and fading, so it holds up beautifully in busy households and light-commercial spaces alike. Its textured Embossed-in-Register (EIR) surface reads like natural timber under foot, while the click-lock system makes installation fast and DIY-friendly. If you want the warmth of a wood look with standout durability and outstanding value, Velora is an easy floor to say yes to.
Why Choose This Floor?
- AC5 wear rating — built for heavy residential and light-commercial traffic.
- Easy 1CLIC 2GO click-lock installation — a fast, secure fit that is friendly to confident DIYers.
- 35-year residential / 5-year commercial warranty — long-term peace of mind.
- Sourced near you — stocked in Richmond BC, with free local pickup to keep freight down.
Best Applications
Recommended for: living rooms, bedrooms, hallways, home offices, rentals and light-commercial spaces.
Not recommended for: full bathrooms, wet rooms, saunas, or any area exposed to standing water.
Detailed Specifications
| Product Type | Laminate |
| Plank Dimensions | 7.68" x 50.71" |
| Thickness | 12MM |
| Width | 7 1/2" |
| Wear Rating (AC) | AC5 |
| Surface / Finish | textured Embossed-in-Register (EIR) |
| Installation | 1CLIC 2GO click-lock |
| Coverage per Box | 21.53 SqFt |
| Warranty | 35-year residential / 5-year commercial |
| Sold By | The box (priced per SqFt) |
Frequently Asked Questions
Is laminate flooring waterproof?
Velora is highly water-resistant thanks to its AC5 wear surface, and stands up to everyday spills. It is not intended for full bathrooms, wet rooms or standing water.
Will it scratch with pets and kids?
Its AC5 rating means it is built for heavy residential and light-commercial traffic, resisting scratches, scuffs and fading in busy homes.
Can I install it myself?
Yes. The click-lock floating system is DIY-friendly for most rooms; stairs are best left to a professional.
Can it go over radiant heat?
Many laminate floors are radiant-heat compatible — confirm the temperature limits for this specific product before installing.
How do I get the exact delivered price and availability?
Get a free quote and we'll confirm the exact price, in-stock availability and the lowest delivered cost to your address — or pick up free from our Richmond BC warehouse. Order a free sample first to see the colour in your own light.
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Estimated delivery after order confirmation
Standard delivery Monday through Friday
Save on shipping — pick up at our location
Stair nosing & moldings add 7-10 business days
Most suppliers allow returns within 30 days, provided items are unopened and undamaged
A restocking fee may be charged depending on the supplier
Custom orders and clearance items are non-returnable
Contact us at hello@wordofmouthfloors.com before ordering
Return policies vary by supplier. Please confirm your supplier's return policy prior to placing your order.
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What Homeowners Are Saying
Great Customer Service and good prices, James is very helpful and fast in response. Highly recommend Word of Mouth Floors for anyone looking for quality flooring at competitive prices.
Excellent Quality & Price! I found Word of Mouth online, ordered, and after completing my install today I couldn’t be happier! They look great and are a fraction of the price of identical products at big-box stores. Highly recommend.
Would recommend this company to anyone looking to buy flooring. Very professional and knowledgeable. The flooring we bought looks great and will be contacting you for business in the future. Thanks James!
Beautiful! We love how the new floor looks in our home. Wide planks and perfect colours. They were by far the easiest and best experience encountered during our renovation project. Service was spectacular.
No pressure. Just great floors.
Talk to a product expert to find the perfect floor for your space — and get the best possible price. Whether it's a single room refresh or a whole-home project, we're here to help.
— The Word of Mouth team