You Asked, We Answer: Exploring Coretec Flooring by Shaw

You Asked, We Answer: Exploring Coretec Flooring by Shaw

Coretec Flooring: Innovation, Style, and Durability Underfoot

Welcome back to our 'You Asked, We Answer' series, your trusted source for flooring insights. Today, we're delving into a flooring brand known for innovation, style, and durability: Coretec Flooring by Shaw. If you're curious about this brand's offerings, features, and why it stands out in the flooring market, this article is your comprehensive guide. Let's explore the world of Coretec Flooring and uncover what sets it apart.

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The Significance of Coretec Flooring by Shaw

Before we dive into the specifics of Coretec Flooring, it's essential to understand why this brand is significant in the flooring industry. Coretec is a brand renowned for its inventive approach to flooring, combining aesthetics with practicality. Its offerings are designed to address the evolving needs and preferences of homeowners.

Coretec: A Legacy of Innovation

Shaw, the parent company of Coretec Flooring, has a long-standing legacy of innovation in the flooring industry. As one of the largest flooring manufacturers in the world, Shaw brings its expertise to Coretec, ensuring high-quality products and cutting-edge technology.

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Key Features and Advantages of Coretec Flooring

Here are some of the key features and advantages that make Coretec Flooring stand out:

  1. Waterproof Construction: Coretec Flooring features a unique waterproof core, making it exceptionally resistant to water damage. This attribute is particularly valuable in areas prone to moisture, such as kitchens and basements.

  2. Durability: Coretec floors are built to withstand heavy foot traffic and everyday wear and tear. They resist scratches, dents, and stains, ensuring longevity and minimal maintenance.

  3. Easy Installation: Coretec offers a variety of installation methods, including click-lock systems and adhesive options, making it accessible for both DIY enthusiasts and professional installers.

  4. Realistic Wood and Stone Visuals: The brand takes pride in its stunning visual designs that mimic the look of real wood and stone. This allows homeowners to achieve the aesthetics they desire with the practical benefits of vinyl flooring.

  5. Sound Reduction: Coretec's construction includes an integrated underlayment, reducing noise transmission and providing enhanced comfort underfoot.

Coretec Flooring Collections

Coretec offers a range of collections, each with its own unique style and features. Here are a few notable Coretec collections:

1. Coretec Plus HD

Coretec Plus HD offers high-definition visuals with a wide variety of wood and stone looks. It features a rigid core for stability and durability, as well as an attached cork underlayment for added comfort and sound reduction.

2. Coretec Pro

The Coretec Pro collection focuses on versatility and practicality. It offers waterproof and scratch-resistant flooring with a simple installation system, making it an excellent choice for busy households.

3. Coretec Stone

Coretec Stone brings the elegance of natural stone into your home with the durability and ease of maintenance that vinyl flooring provides. It's an ideal option for spaces where stone aesthetics are desired.

Warranty and Sustainability

Coretec Flooring is backed by solid warranties, ensuring peace of mind for homeowners. The brand is also committed to sustainability, with efforts in responsible manufacturing, recycling, and environmental stewardship.

Where to Find Coretec Flooring

Coretec Flooring is available through authorized dealers, showrooms, and online retailers. It's recommended to purchase from reputable sources to ensure genuine Coretec products and professional installation if needed. Word of Mouth Floors is a long time supporter and believer in the Coretec brand. Come to the showroom and see displays, or give us a call for details.


Congratulations! You've just explored the world of Coretec Flooring by Shaw. With its innovative technology, waterproof construction, realistic visuals, and durability, Coretec stands as a leading choice in the flooring market.

Thank you for reading, and we hope this article has provided you with valuable insights into the Coretec brand. Whether you're seeking beauty, durability, or practicality underfoot, Coretec Flooring offers a compelling solution, and we're here to guide you every step of the way. Explore our other posts in the 'You Asked, We Answer' series for more flooring insights and tips on your flooring journey.

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Bonus Content: The History of Shaw and Coretec Flooring Brand

Shaw Industries, headquartered in Dalton, Georgia, is one of the largest manufacturers of flooring products in the world. The company's history dates back to its founding in 1946 by Bob Shaw as Star Dye Company, a small dyer of tufted scatter rugs. Over the decades, Shaw Industries underwent significant growth and transformation to become the flooring industry giant we know today.

Shaw's early years were marked by innovation and a commitment to quality. In the 1950s, they introduced the first-ever textured carpet, revolutionizing the industry. They also developed the patented "unibond" process, which fused the carpet backing with the yarn, creating a more durable product. These innovations laid the foundation for Shaw's reputation as a leader in the flooring industry.

Throughout the 20th century, Shaw Industries continued to expand and diversify its product offerings. They entered the residential carpet market and expanded into the commercial and industrial sectors. Their commitment to research and development resulted in numerous breakthroughs, such as the introduction of the first-ever stain-resistant carpet in the 1980s.

The 21st century brought further expansion and innovation to Shaw's product lineup. In 2006, Shaw Industries acquired USFloors, a company known for its luxury vinyl plank (LVP) and luxury vinyl tile (LVT) products. This acquisition played a pivotal role in the emergence of Coretec as a key brand in Shaw's portfolio.

Coretec, specifically Coretec Luxury Vinyl Plank and Coretec Luxury Vinyl Tile, revolutionized the flooring industry. These products are engineered with a unique construction, featuring a rigid core made of recycled wood and bamboo dust, limestone, and PVC. This construction made Coretec flooring highly stable and waterproof, which was a game-changer for the industry. Coretec floors offered the look and feel of hardwood or tile, combined with the durability and moisture resistance of luxury vinyl.

The Coretec brand quickly gained popularity due to its innovative features, easy installation with a patented click-and-lock system, and its ability to be installed in various environments, including basements and bathrooms. Homeowners and commercial clients embraced Coretec for its versatility, durability, and attractive designs.

Shaw's commitment to quality and innovation, combined with the success of the Coretec brand, solidified its position as a key player in the flooring industry. Over the years, Coretec has continued to evolve, introducing new designs, styles, and performance enhancements to meet the changing needs of consumers and businesses.

Shaw Industries' history is one of continuous innovation and expansion in the flooring industry. Coretec's rise to prominence within the company was driven by its revolutionary features and the growing demand for high-quality, waterproof, and durable flooring options. Shaw's dedication to quality and responsiveness to market trends played a significant role in making Coretec a key brand in their product lineup.
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